Streaming viewership reached new highs last month, exceeding subscription usage for the first time, equal to Nielsen. The measurement firm today released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the U.S. — an increase of 22.6% compared to July 2021. Cable consumption was a little overdue at 34.4%, an 8.9% waif from the year prior and a 2% ripen compared to June.
Streaming had exceeded unconcentrated viewing before, and this unfurled to be the case, with unconcentrated lanugo 3.7% on volume compared with June. Broadcast’s share of TV viewing was at 21.6% the report said.
The new milestone reinforces streaming as a top nomination for TV viewers, mainly driven by original content that can’t be found on subscription or unconcentrated television.
July moreover tapped a record with the highest-volume streaming weeks, the data measurement firm noted. The stereotype time spent streaming last month was 190.9 billion minutes per week. The week of Christmas in December 2021 was the last all-time upper that Nielsen measured, with 183 billion minutes.
Note that Nielsen’s report only compares programming viewed on TVs and internet-connected TVs. It doesn’t measure streaming via mobile or desktop, which would likely make streaming’s market share plane larger.
In fact, streaming on big screens (connected TVs, smart TVs and gaming consoles) represented 77% of globally streamed minutes in Q1 2022, equal to a report by streaming data analytics visitor Conviva.
Content — expressly exclusive and unique content — is key to the success of streaming services. The uplift in TV viewership was primarily driven by streaming releases wideness Netflix, YouTube, Hulu, Amazon Prime Video, Disney and HBO Max.
When Nielsen looked at the dispersal of streaming services, Netflix held the largest share of overall TV viewing among streaming platforms with 8%. In June, Netflix was at 7.7%. So, while Netflix reported a huge loss in subscribers, the service remains popular among TV viewers in the U.S.
Nielsen pointed to Netflix’s “Stranger Things” Season 4 as the main driver, which had scrutinizingly 18 billion viewing minutes in July. Netflix boasted that “Stranger Things 4” had the largest opening weekend for an English-language series and was the most watched season of English-language TV in one week on the platform.
Also, “Virgin River” and “The Umbrella Academy” unsalaried nearly 11 billion minutes of combined viewing. The whoopee thriller “The Gray Man,” which will now get its own universe, and the turned-on venture mucosa “The Sea Beast” chipped in increasingly than five billion minutes.
Netflix’s founder and co-CEO Reed Hastings agrees with analysts that say linear TV is nearing its end. In the second-quarter earnings call, he remarked, “Looking forward, streaming is working everywhere. Everyone is pouring in. It’s the end of linear TV over the next five, 10 years.”
In second place, YouTube and YouTube TV had a total share of 7.3%, a nice jump from last month at 6.9%. YouTube’s livestreaming service, YouTube TV, recently reached a milestone of its own, surpassing 5 million paid subs and users with trials for the service. While the streaming service isn’t big on original content, it’s a cheaper — and arguably — largest volitional to cable, with wangle to major unconcentrated networks, national sports channels and major subscription news channels, all at $65 per month.
Hulu’s total share of 3.6% can be attributed to the second season of “Only Murders in the Building” and the new hit series “The Bear,” which had a combined 3 billion minutes viewed. With 46.2 million subscribers, Disney ’s sister streaming service broke a record of 58 Emmy nominations this year, while Disney only had 34. “Only Murders in the Building” had 17 noms.
Craig Erwich, president of Hulu Originals and ABC Entertainment, has tabbed the show Hulu’s “true crown jewel” of its slate considering of its “appeal wideness generations” and “the intersection of humor and heart.” The show has been renewed for a third season.
Amazon’s Prime Video sits in fourth place with a total share of 3%, driven by the new series “The Terminal List,” starring Chris Pratt, and new episodes of “The Boys,” which piled increasingly than eight billion viewing minutes. Two days ago, Amazon and Nielsen struck a deal to measure the ratings of Prime Video’s “Thursday Night Football.”
According to the report, Disney and HBO Max had the smallest share of TV viewing at 1.8% and 1%, respectively.
HBO Max has been under fire lately due to the removal of 40 titles and layoffs that unauthentic 70 employees.
Last week, Disney spoken it is raising the price of its premium subscription to $10.99 per month, up from $7.99. U.S. subscribers will see the transpiration in early December. Hulu, ESPN and the Disney Bundle (Hulu with ads) moreover saw price hikes.
.webp)
